what to say when prospecting absentee owners for listing

Today I desire to talk almost how to get better results marketing to absentee owners. Like probates, these are off market sellers that I've had adept luck with over time.  Yous tin read all nearly it hither, or listen to the podcast below.

I only market to out of land absentee owners myself, because I accept found them to be more motivated to sell than in land absentee owners. Over the years, I've discovered that these property owners demand to exist at least 3 hours away from the property before it becomes too large of a hassle to proceed the property.

Marketing to Absentee Owners

Marketing to absentee owners is unproblematic, and it is very price effective since you can get great results with postcards.  You can ship out 1000 oversized postcards for under 50 cents each. That includes the postage and a mailing company doing all the work.

Yous tin put your direct mail service campaigns on autopilot when you outsource them to a direct mail company. They can do it for you as cheaply (or cheaper in some cases) as you tin can do information technology yourself.  Putting your direct mail campaigns on autopilot, is the one thing that volition have the most meaning results on the growth of your business.

Postcards vs Letters

I have used postcards for all of my direct mail campaigns except probates for a long fourth dimension.  Withal, if you want to give messages a try, I accept a sample alphabetic character that you lot tin can download.  Some mail pieces work better than others in different markets and so it doesn't hurt to test a couple of different mail pieces.

There are a lot of different marketing strategies for your real estate concern and if they are done properly and consistently, for the nearly function they all piece of work.  Those ii words "properly and consistently" are the keys to success.

Here's an Example.

If you desire to market place to absentee owners and your strategy is to drive around and wait for vacant houses, will you detect any absentee owners? Possibly.  Simply that is definitely non the best way to observe them. One surefire way to successfully market to absentee owners is through consistent direct mail campaigns. They are very constructive at bringing you those types of leads.  Be smart with your marketing and you will get much better results.

The Problem with Out of Country Absentee Owners Is….

The trouble with out of state absentee owners is that you have to expect until they become motivated sellers.

They might not be motivated to sell today, adjacent calendar month or even side by side year. However, nosotros all know that time and circumstances change all things. I day, most of them will want to sell the property. I have bought properties after marketing to absentee owners for more than than 3 years. I sent 36 postcards at a cost of less than $xviii.00, and I made a $12,000 wholesale fee. And then, y'all exist the guess. Was it worth it?

Yous wouldn't want absentee owners to be the only group of people that y'all marketplace to, however, this is definitely a niche that you want to add together to your motivated seller lists. Over the years, I've gotten plenty of deals to brand it worth my while to market to these folks.

New Strategies for Increasing Your Direct Postal service Results

I want to take a minute to tell you most some brand-new things on the horizon that can dramatically increase your direct mail results. I'm going to have a evidence soon just to talk nearly these two services, but they are IP marketing and ringless voicemail. When y'all implement these along with your direct mail campaigns you lot can see a significant increase in your results. In fact, ringless voicemail, when added to your direct mail campaigns has been shown to increase the response by up to 400%. That is huge!  Then, let'southward dive into getting a listing of absentee owners.

Where Do Yous Get a Listing of Absentee Owners?

There are a number of services that volition sell you lot a list of absentee owners. I havefound these lists to be anywhere from "OK" to pretty good depending on the list source.  Listsource.com is a company that I have used for a long fourth dimension, and I've been happy with them. For the most function they will exist pretty accurate, merely you lot have to get used to the fact that in that location volition be some inaccuracies with any company. You can skip trace these leads if it is a really good belongings.

You tin also get a listing of absentee owners from your local tax assessor'due south site. When I first started out, I was using them for my list and I found their information to be very accurate. The trouble with their list was that the merely filter I could use was zip codes. I could omit certain zip codes, but in that location was no other way to filter the listing.  Information technology was also more than expensive than using Listsource.com.

List Criteria

One of the near important filters to use in an absentee possessor list, is the equity piece. I merely select properties for my list that have 50 to 100% equity.  And then, why is that? Because by the time yous back out repairs and other costs, you're generally going to exist buying the property at 50% of the retail value or less.

The good thing about nigh of the major listing services is that you can set parameters for houses to include and/or exclude.  For instance yous can:

• Omit naught codes in less desirable areas
• Determine the value range of the property you want on your listing ($50,000-200,000)
• Select the number or bedrooms and bathrooms
• Cull whether the firm has a basement

These are only a few of the criteria y'all can select. There are many more.

List services allow you to build a listing that meets your criteria and where you only get properties in those areas where you desire to buy. For me, that was always homes in "breadstuff and butter" types of neighborhoods. When I buy a listing, I always exit out areas that are bad, are considered to be state of war zones, or are areas where I know my cease buyers won't want to buy.

What Nearly Higher Priced Homes?

I likewise exit out areas that contain higher priced homes.  The reason is that they are not a skillful fit for investors in most cases. I accept found that wholesalers, rehabbers and landlords don't desire these houses in most cases. Homes that are at or almost the median or average sales price for homes in my expanse are the all-time leads for me and for my end heir-apparent who is always an investor.

What is the Number One Rule for Success with Direct Mail Campaigns?

Once y'all accept your list of names, you demand to prepare upward a direct mail service campaign. The important thing to remember about direct postal service is that you lot need to post to these folks consistently over a menstruation of time. How long is that? Information technology depends on the niche.  Marketing to absentee owners is a long-term strategy that will pay off if you stick with information technology.

The process where is set this upward is called a campaign. Y'all can do the mailings yourself or have them done by a mailing service pretty affordably.  Once more, outsourcing your mailings will get them done on time. You can just place the order online.

My Dominion for Marketing to Absentee Owners

I accept just one rule when it comes to how long a direct post campaign should be.

I mail service to these folks until I purchase the firm, someone else buys the business firm, or they ask me to stop mailing to them (which almost never happens).

The just other time I have these absentee owners off my list is if I have spoken with them and there is some reason that I'm certain I cannot buy the house. The property may be 100% financed, or it may be in a family trust. Since my exit strategy is wholesaling, I wouldn't be interested in seller financing, lease options or other types of artistic financing.  Notwithstanding, if you are a rehabber or a buy and concur landlord, your leave strategy would exist completely unlike from mine so you might still be able to put together a deal.

What if They Say No to Your Offer?

If I make an offer on the house and they don't have my offer now, they aren't necessarily saying no (forever).  In many cases it just ways "not now". That doesn't hateful they won't say yes at some future date.

I always inquire permission to keep these folks on my list and go on mailing to them in the event that something changes. If their "plan A" doesn't piece of work out, I want to be positioned to exist their "plan B".  E'er leave the door open to come dorsum at a afterwards twenty-four hour period.  Wish them luck and at the same time remind them know you would like to be their "plan B" if something changes.

One Final Tip

Be sure to ship them a thank you note (whether or non you get the deal) and include your business card.  Think… you're leaving the door open up to exist their "plan B".

If you mail consistently to absentee owners, this will bring some other stream of leads and income for your business if done properly.  I highly encourage you to add these folks to an automated directly mail campaign.

You Can Listen to the Podcast Here

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Become Your Letters Here – But Click the Link Below

Absentee Possessor Letter

Probate Alphabetic character

If you desire to schedule a 1 on 1 call with me to talk well-nigh specific strategies for building your brand and creating more effective marketing for your business organization, you lot can do that here by clicking this link.

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